I've been in business before. A few times. So I knew not to expect it to rock everyone elses world like it rocks mine. I know I need to advertise but have an aversion to the print media sector so will need to get creative, which probably means beating feet. I've also got quite a few websites so I knew that because I hadn't got around to doing the SEO section or publishing it on Social Media, I wasn't going to get a ton of traffic, business inquiries or comments anytime soon. I knew that for every 10 people I gave my card or told the easy domain name to, one might be curious enough to investigate further. I'm aware that I'm a chick in a mans world and one friend has already admitted he didn't think I could do a job he'd been approached about (I told him of course I wouldn't but I had someone who could). Most of all, I know I won't get a sore back from money bulging under my mattress this week. Or next.
Knowing all this means that I'm never disappointed. My expectations are at ground level and that's where I'm most at home. It's nice to go up a few floors to check out the scenery but as both Timothy Leary and Sir Ed knew, when you go up, you gotta come down.
Some may see this as defeatist or self-perpetuating but, after being one of those people myself for so many years, I've discovered the pleasures of being a realist.
The best thing about being a realist is that everyday you're pleasantly surprised.
Last night a new friend, Gabi, actually looked at my card, went to his keyboard and typed in the domain name. And he scrolled and clicked and read the words. How do I know this? Because, to my grateful delight, he sent me feedback! Only my two children had made that trek and wrote to tell me about it.
What I found most useful about Gabi's feedback is that it made me review my past month, life. I asked myself what it was that I actually did. Sure I clean, but what and how and why?
It turns out I don't clean at all. I get order.
What do I order?
With the small jobs I gather all the tools or people I'll need so that I can do it in one hit, circumstances permitting.
On the big jobs I look for patterns, groups, structure, potential then create a process. I'll group things together, break things up into achievable hunks, tidy as I go until the potential I saw, that the owner hadn't seen for a while, or didn't even know existed is exposed. I then set up a process to maintain the new order. And those big jobs (prior to what you see in the blog) have been small businesses accounts or an entire companys operating structure. A room where painful memories have been locked up for 20 years and consumed by weevils. A house of exceptional art treasures where the owner had no concept of design. Workshops. Studios. Cupboards. Cars. Clothes. Passwords. Even animals.
And here's my secret. My filters don't see mess - they only see potential. So in a Yin Yang like process, rather than wading through the piles of disorder, I see myself and our team as drawing out the underlying order.
In other words, we only focus on seeing and exposing The Good.